ITV’s Rebrand Revisited

The new ITV is looking like a big success. I have high hopes for ITV going forward.

Decipher 'Off Air'

Nigel Walley – Jan 2013

Sept 2011 - New NW BW crop for social media

When a high profile media institution like ITV re-brands, it causes headlines.  There are always  people who like a new look, and there are always people who don’t.  At Decipher we suspect that many of the people who complain about re-brands just don’t like change. We would like to put on the record that we love the new look – particularly the mesmerisingly beautiful colour-picker idents that playout before programmes.  But now the inevitable fuss over the new brand has died down, there are elements to the re-brand process that need to be highlighted.

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