The new ITV is looking like a big success. I have high hopes for ITV going forward.
Nigel Walley – Jan 2013
When a high profile media institution like ITV re-brands, it causes headlines. There are always people who like a new look, and there are always people who don’t. At Decipher we suspect that many of the people who complain about re-brands just don’t like change. We would like to put on the record that we love the new look – particularly the mesmerisingly beautiful colour-picker idents that playout before programmes. But now the inevitable fuss over the new brand has died down, there are elements to the re-brand process that need to be highlighted.
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